Lulicore (可露丽风) is a fashion aesthetic that emerged in China on the social media platform Rednote in 2025. The name is a phonetic translation of the Chinese term " kělùlì fēng ," which means " Canelé Style ," referencing the French pastry. The aesthetic is characterized by a color palette that combines a base of brownish colors, meant to evoke the caramelized crust of a canelé, with accents of bright pastel shades that represent the dessert's filling or toppings.

Lulicore originated from a collaboration between Rednote’s fashion gala, REDGALA, the magazine Vogue, and the art toy brand POP MART, featuring its character LABUBU. The trend was forecasted on social platforms as a combination of previous trends like Dopamine Dressing and Maillard Style , gaining further credibility from its alignment with Pantone’s 2025 Colour of the Year, mocha mousse. It quickly gained significant traction on Rednote, where the hashtag #可露丽风 (lulicore) accumulated over 211.9 million views. A related hashtag featuring the celebrity Nana Ou-Yang, #欧阳娜娜可露丽fitcheck, reached 6.67 million views and ranked on the platform's Hot Topic list.

The core of the Lulicore fashion aesthetic is its specific color theory, directly inspired by the French canelé dessert. Outfits are built around a main color of brown, with various pastel shades used as accents. This can be achieved by pairing brown tops and bottoms with colorful accessories, or by layering garments, such as wearing a brown outer garment over a pastel inner garment. The style combines the rich, neutral tones of brown with soft, bright colors to create a gentle and sweet visual.